What is AR?
AR (augmented reality) is technology that superimposes virtual visual information on an existing space and “augmenting” that space. With recent advances in technology, this technology has expanded to “WebAR,” a way of accessing AR through devices without the need for an independent app.
What is possible?
The ever-evolving and ubiquitous technology allows greater expression through images, sound and movement to increase engagement with the audience. AR has become much more versatile in its application over the years with detailed 3D modeling, holograms, and other videos that have subsequently expanded the possibilities for marketing and promotional material.
Overview – Advertising, Marketing, Promotions
Printed Media (books, magazines, posters, catalogues, business cards)
Revolutionizing the marketing potential of printed marketing material, AR brings to life your content through the simple interaction of your device, increasing audience engagement.
Retail / Location Promotions
With AR technology, you can not only bring a product into your customer’s space, but you can also bring your customer into the space of your own business.
Tourism and Regional Attraction Potential
In the tourism industry, visual marketing is key. AR expands visual content to give the audience even more reason to engage. A simple poster can be transformed into a trans-locational visual experience.
Events, Festivals and Exhibitions
Besides using AR to promote events, AR can be used at events as a way to attract and engage a larger audience. Now, there is the potential to bring festivals to the audience’s own homes.
WebAR’s Feature
Besides using AR to promote events, AR can be used at events as a way to attract and engage a larger audience. Now, there is the potential to bring festivals to the audience’s own homes.
Partnerships
Additional Info / Contact Us
AR was dismissed in Japan around 10 years ago as a technology without much utility. However, the technological advancements and innovations over the past decade and the ubiquity of smartphones have made AR (and now especially Web AR) an attractive tool for clients to use to increase customer engagement and a wider reach. There are also many other options such as buttons, links and videos to add to your AR experience, tailoring it to your brand, products, services and aims.
To find out more, contact a member of our team:
S. Utsunomiya: sergio@metropolisjapan.com
J. Takahara takahara@metropolisjapan.com
Japan Partnership Holdings Inc.